The brand identity of Nash Capital Partners signifies its purpose of existence, the culture and what it stands for.
The blend of typeface used for the brand portrays the journey that the firm helps a business or an organisation to undertake, in its growth to the next level. The comparatively old serif typeface travels to become a modern sans serif typeface depicting the modern thinking the brand instills in its clients. The lower case of the first two letters changing into upper case in the last two letters shows the commitment of the firm to make its clients stronger and future ready in a highly competitive world. The use of typeface in this format etches the multiple levels of thinking of the brand on all aspects.
The brand name moving out of a circle into a free and open space denotes breaking the boundaries to cross into a progressive world for its clients. The circle is also a graphical representation of the globe it wishes to make a stamp on.
Brand colour yellow is the colour of the mind and intellect. It inspires original thought and inquisitiveness. Yellow is the colour of sunshine, associated with joy, happiness, intellect and energy. The other brand colour Grey is the colour of intellect, knowledge and wisdom. It is also cool, neutral and balanced. This powerful combination of colours brings in depth to the thinking of this brand.
In all, Brand Nash is a bridge that helps the clients to cross over into a progressive, modern, new world of business thinking.